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At Social Strategy, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
 

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Dedicated Account Manager
Social Media Optimization

The client will get a dedicated account manager that will be constantly looking into it's profile for ways to enhance further.

 

A social media account manager combines aspects of the work that marketing managers and public relations specialists do in their regular duties. Account managers focus on creating and implementing a social media marketing campaign. They may also be responsible for monitoring how the public views their clients. Their work can include tracking the progress of social media campaigns to determine if they're achieving their intended goals. Gathering and reviewing data may be part of those tasks, while developing and implementing promotional campaigns involves utilizing creative talents to effectively communicate the intended message to the right audience.

Social Media Optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Whether the client already has a social media profile setup or not, our experts will guide in how to optimize for an extensive reach.

 

SMO is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, and connect with customers. Through optimization, we will increase the likelihood of hitting the client's KPIs and establish a process for fine-tuning their content.

Brand Designing
Content Creation

Branding design describes how a brand chooses to visually represent their brand identity to the public. When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers.

 

Branding is what businesses need to break through the clutter and grab the  ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what is needed to stand out, make an impact and take business to the next level. A brand’s design should ideally represent the personality of a brand, its values, and it can be a powerful tool in shaping consumer attitudes about your brand. Sometimes, a memorable logo or catchy color scheme can leave a longer-lasting impression on consumers than any big-budget ad campaign.

Content creation is the ultimate inbound marketing practice. When we create content, we are providing free and useful information to the client's audience, attracting potential customers to the client's website, and retaining existing customers through quality engagement.

 

Content helps in attracting, engaging, and delighting prospects and customers, bringing new visitors to the client's site, and ultimately, generating revenue for the client. While social media is a relationship building tool, it can be used to promote content. It’s all about finding the right balance between self-promotion, sharing useful information, and entertainment. Facebook, Twitter, Instagram, Pinterest, and Snapchat are all great mediums to both create and share relevant content. The key is modifying that content to fit the platform.

Hashtag Research
Analytics

When it comes to our client's social media marketing, hashtags are pretty much an essential part of the content strategy. These useful little links create the perfect method for finding relevant content to share, giving the audience an easy way to find our client's content, and grouping together like conversations. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy to grow an account!

 

Using Instagram hashtags strategically is a great way to connect with customers, find user generated content, and build long-term relationships with influential partners!

Analytics can help you target the right audience, improve your content strategy, and reach new audiences. This level of insight is hugely important for creating a content strategy that drives result for a business.

 

Understanding your customers is the key to achieving marketing goals. Whether it’s creating an engaging content, boosting sales or even building the customer experience, it is a must to know the target audience. Knowing  hows and whys will help in making a better product and staying ahead of the competition. Analytics breaks down the target audience by their specific demographics, age group, gender, and location. Analytics also digs deep and analyzes what the target audience is searching for the most and their sentiment. It is the best way to understand who your audience is, when they’re most active, and what type of content they engage with the most.