for Your Industry


B2B digital marketing is all about getting other businesses to understand how your business solves their problem. When it comes to B2B marketing, there are three main goals: to increase awareness, encourage engagement and grow sales leads into new clients. B2B clients spend more time during the consultation stages, making digital marketing a must for B2Bs. The goal is to generate leads, improve lead quality and increase sales.

Awareness comes from sourcing leads and turning your business into an industry leader, while considerations are the keystone for nurturing relationships with prospects and clients. 

There are a variety of digital marketing tools that can be used for B2B marketing, all of which increase awareness, instill consideration and deliver results. Social Strategy will create and implement the ideal B2B digital marketing strategy for your business.

Business to Consumer

B2C digital marketing is a set of strategies, practices, and tactics that a company uses to push its products or services to customers. B2C campaigns don’t just focus on the benefit or value that a product offers, but also on invoking an emotional response from the customer. 


B2C promotions should be bright, easy for consumers to understand, and focused on solving the precise problem faced by their customers. With this information and the right tools, it is easy to create a campaign that triggers the right reactions from customers and as a result, drives sales.


An e-commerce website needs to be accessible, easy to find online, user friendly and highly informative and this is done by putting strategic and well thought out digital marketing tactics in place. 

Regardless of the kinds of products or services you are selling, a powerful digital marketing strategy is required to achieve all of the above. From Search Engine Optimization to get you ranking online, to social media marketing for customer engagement, and content marketing for lead generation, your e-commerce digital marketing strategy needs to be designed to attracts traffic to your website and convert that traffic into sales.


Our team will work with you to understand your goals and objectives, and create a strategy that delivers what you want from your e-commerce marketing campaign.